Being ranked by the Financial Times as 1st in the European Union for Foreign Direct Investment strategy, Barcelona stands out as a strategic destination for international business. Global investors are increasingly drawn to cities that offer a powerful mix of innovation, talent, and quality of life, and Barcelona continues to rise as one of Europe’s most preferred hubs. But what exactly are these investors looking for, and how does Barcelona consistently deliver?
We’ve structured the insights into key areas to highlight how Barcelona
meets the priorities of today’s global investors, and how Barcelona
& Partners plays a vital role in this success.
Access to a Competitive, Highly-Skilled Talent Pool
International investors are drawn to cities with strong human capital.
Barcelona offers a rare combination:
/ A young, international workforce fluent in multiple languages
/ Thousands of graduates each year from renowned institutions such as ESADE, IESE, UPF,
and UPC.
/ An outstanding quality of life that consistently draws professionals from
around the world, combining career opportunity with cultural and personal
fulfilment
A Thriving Innovation Ecosystem
Barcelona is the 3rd largest startup hub in the EU, home to
over 2,102 startups, 71 % of which operate within the Industry 4.0.
The city employs over 120,000 digital professionals, with 33 %
international talent. The city is also ranked as the 2nd most attractive
European hub for founders.
This dynamic ecosystem is anchored by innovation districts such as 22@, a leading urban
technology and business hub, and supported by initiatives like Norrsken Barcelona,
a key impact-driven centre for entrepreneurship. The city also benefits from a
strong network of accelerators, venture capital firms, and around 100 research
centres, fostering collaboration between academia, startups, and industry.
Strong Quality of Life
When investors consider expanding, they’re not simply looking for a place
to do business, but rather a place to live. This means finding somewhere
appealing, where teams will feel motivated and comfortable relocating.
Barcelona’s offer is compelling:
/ Efficient transport, beachside living, green urban planning, rich
cultural scene.
/ One of Europe’s top cities for health, wellbeing, and
sustainability.
/ A cosmopolitan city with affordable cost of living compared
to many other EU capitals
Strategic Location & Global Connectivity
With direct access to major EU, Latin American and Asian markets, Barcelona
is a natural gateway for global operations.
/ One of the busiest ports and logistics hubs in the Mediterranean
/ An international airport connected to 200+ destinations
/ High-speed rail links connecting Barcelona to key European business
centres, including Madrid and Paris.
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